Decision-Making

The Monty Hall Problem in Digital Transformation: Overcoming Cognitive Biases featured image
Cognitive Biases

The Monty Hall Problem in Digital Transformation: Overcoming Cognitive Biases

Despite aiming for rational decisions in digital initiatives, we often fall prey to cognitive biases like the sunk cost fallacy and the tendency to stick with initial choices, as …

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E.F. Legara
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Uncertainty, Behavior, and the Limits of Rationality featured image
Behavioral Science

Uncertainty, Behavior, and the Limits of Rationality

Better decisions often rely on data, but real-world scenarios involve uncertainty and reactions to others, where behavioral science and bounded rationality become crucial. A recent …

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E.F. Legara
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