Using automated semantic network analysis, this study examines media framing of the population issue in the Philippines through the different labels used to refer to it in public discourse. The population issue has been relabeled and repackaged in legislation and other policy documents. This article examines how each relabeling of the issue was reflected in the media. Analysis of news articles published from 1987 to 2007 reveals that word clusters around each label reflect strategic framing of the terms population control, population management, family planning, reproductive health, responsible parenthood, and pro-life. Whereas population control and population management are associated with developmental and economic goals, reproductive health and family planning are more linked with women’s and youth’s health issues. The terms responsible parenthood and pro-life are mostly identified with the Catholic Church, with the latter more identified with positions on abortion and contraception.